Puma

PUMA goes pastel in this new collab with artist and designer 8enjamin. 8enjamin’s work is an expression of empowerment and positivity throughcolour and illustration. The collection’s main character is a sneaker-clad fluffball named Fluzz, who serves as the narrator of 8enjamin’s work. Relaxed fits, skateboarding-inspired details, and a pastel colour palette define this creative new collection.

Worn by Rihanna, Neymar, Xavi Simons, Romeo Beckham and many more.